FDA Press Release: The U.S. Food and Drug Administration today announced the launch of a historic public education campaign aimed at preventing and reducing tobacco use among lesbian, gay, bisexual and transgender (LGBT) young adults ages 18-24.
“This Free Life” launches in 12 markets in the U.S. this week using print, digital and out-of-home ads, as well as outreach at the local level to showcase tobacco-free behaviors and attitudes within the LGBT community. The $35.7 million campaign is funded by user fees collected from the tobacco industry, not by taxpayer dollars.
