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FDA Press Release: The U.S. Food and Drug Administration today announced the launch of a historic public education campaign aimed at preventing and reducing tobacco use among lesbian, gay, bisexual and transgender (LGBT) young adults ages 18-24. “This Free Life” launches in 12 markets in the U.S. this week using print, digital and out-of-home ads, as well as outreach at the local level to showcase tobacco-free behaviors and attitudes within the LGBT community. The $35.7 million campaign is funded by user fees collected from the tobacco industry, not by taxpayer dollars.

Alfredo Garcia’s selfies led to so much more By David Gianatasio Original Article In an unusual promotion, ARCO surprised its biggest fan—yes, retail gas-station brands have fans, too—with a gift that clearly meant the world to him and his girlfriend. It all began when ARCO agency RPA in Santa Monica, Calif., noticed Alfredo Garcia posting numerous selfies from ARCO stations on social media. They soon realized they’d discovered a bonafide superfan. Intrigued by Garcia’s brand love and backstory (the former Air Force lieutenant colonel runs marathons and loves comic books and cosplay), the agency decided to acknowledge him in a…